When proper roles aren’t defined in a marketing agency and client relationship, the lines tend to get blurred real quick. Your marketing agency stops focusing on what they are great at…marketing, branding, advertising, etc. and starts focusing on things that are just out of there wheel house. This situation happens more frequently when you have…

One of the easiest ways to supplement your current lead flow without worrying about creating new marketing campaigns or scaling your current ones is to simply buy leads. It requires a couple of basic steps. Find a lead generation company that offers leads in your niche Agree to pay for leads within a certain criteria…

If you’ve ever looked at purchasing a PPC (Pay Per Click) management service such as Google Adwords management then you have most likely been offered this sort of payment model. The agency tells you that the way they get compensated for running and managing your ad campaigns is by charging you 8-20% of the total…

One of the biggest fears most of us have in business is to feel stuck. We do and try everything we can to prevent this situation from happening. It’s the same dilemma that I face when I look to move over to a new software or tool and then realize that if things go wrong…

“Be open to failure from your marketing agency” I know I know. What I am saying here sounds counterproductive. Why should you accept failure from your marketing agency. If they fail, then they are not doing their job! Look, I’m not here to suggest that you accept consistent failure because that just means they are not…

This is a topic that really should be repeated over and over again to clients looking to hire an agency. Marketing Agency Does NOT Mean Marketing Expert Are there agencies that have the ability to deliver high level marketing expertise? Yes there definitely are. But, let’s be clear… there are a TON of agencies out…

We all know how powerful growing your social media following and interactions are for your business. Regardless of what you sell, your target audience is people and guess what…people are on social media. You being a savvy business owner figures this out and decides to hire a social media marketing agency to handle it for…

You just got a report back from your marketing agency. Everything looks great. Your website is getting more visitors this month and you’re generating more leads. You say “great job”, you sign their check and off they go. Hold on a second… Have you ever wondered if the results being presented to you were in…

When was the last time you audited your marketing data? I mean really dove into the numbers for the previous 6, 12, 24 months? The truth is, most business owners don’t. They overlook the data of the past and only focus on what is happening today. In this article I want to discuss why auditing…

If you own a local business in industries like dental, chiropractic, fitness, real estate, etc. then you have at least a dozen times been reached out to by a Facebook Ads Marketing Agency. While Facebook is a great platform for generating leads and sales for your business, the methods used to acquire clients by some…

SEO is just one of those topics that people either have a good or bad taste in their mouth about. This polar feeling about SEO almost always has to do with the past experience people have with this marketing strategy. What’s Been Your SEO Experience? A common “SEO Horror Story” you will hear is the…

Do you have a protection plan for your marketing agency? We as people pay to protect and insure everything…even the most simple things. We buy an iPhone and get a protection plan. We buy or rent a home and we get homeowner’s insurance or renter’s insurance. Just the other day I was sold on a…

What all marketing agencies have in common is the want to satisfy and get along with the Clients they service. They know that pleasing the Client as much as possible is the way to build longer term business relationships. They also know that introducing too much conflict and they stand a chance of losing the…

The marketing agency industry is a rapidly evolving and changing space. While this changing environment has clearly brought a lot of upside and opportunity to many businesses across the country, it has also left the door wide open for unscrupulous behavior to take place. Below I outline some of the issues with the space in…

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