When proper roles aren’t defined in a marketing agency and client relationship, the lines tend to get blurred real quick. Your marketing agency stops focusing on what they are great at…marketing, branding, advertising, etc. and starts focusing on things that are just out of there wheel house. This situation happens more frequently when you have…

One of the easiest ways to supplement your current lead flow without worrying about creating new marketing campaigns or scaling your current ones is to simply buy leads. It requires a couple of basic steps. Find a lead generation company that offers leads in your niche Agree to pay for leads within a certain criteria…

If you’ve ever looked at purchasing a PPC (Pay Per Click) management service such as Google Adwords management then you have most likely been offered this sort of payment model. The agency tells you that the way they get compensated for running and managing your ad campaigns is by charging you 8-20% of the total…

One of the biggest fears most of us have in business is to feel stuck. We do and try everything we can to prevent this situation from happening. It’s the same dilemma that I face when I look to move over to a new software or tool and then realize that if things go wrong…

“Be open to failure from your marketing agency” I know I know. What I am saying here sounds counterproductive. Why should you accept failure from your marketing agency. If they fail, then they are not doing their job! Look, I’m not here to suggest that you accept consistent failure because that just means they are not…

This is a topic that really should be repeated over and over again to clients looking to hire an agency. Marketing Agency Does NOT Mean Marketing Expert Are there agencies that have the ability to deliver high level marketing expertise? Yes there definitely are. But, let’s be clear… there are a TON of agencies out…

When was the last time you audited your marketing data? I mean really dove into the numbers for the previous 6, 12, 24 months? The truth is, most business owners don’t. They overlook the data of the past and only focus on what is happening today. In this article I want to discuss why auditing…

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