Do you have a protection plan for your marketing agency?
We as people pay to protect and insure everything…even the most simple things.
We buy an iPhone and get a protection plan. We buy or rent a home and we get homeowner’s insurance or renter’s insurance.
Just the other day I was sold on a 25% protection policy on furniture.
With all the things we protect and insure for these days…why is your marketing agency partners not one of them.
What’s the point right? Furniture breaking would be devastating right? That would cost you thousands of dollars to replace.
What if someone steals your iPhone, that will cost you hundreds of dollars to replace.
I get it, insuring on all these items has merit.
Just don’t focus all your attention on getting over the speed bump when there’s a giant wall right ahead.
Below I will ask you a series of questions to help give you some better insight on where your risk lies.
Calculate Your Marketing Agency Risk
How much money do you invest into your marketing agency each and every year? This is the cost you pay the agency for performing services. How much ad budget do you entrust your marketing agency to invest on your behalf each year?
Add those numbers up.
How much revenue would you lose tomorrow if your agency got you de-indexed off of google, banned off of Facebook or got you in some TCPA or CAN-SPAM compliance issues.
I’m guessing a lot…right?
How much revenue upside would you lose each year if you worked with a mediocre agency that put no effort into getting you results vs a solid agency that put in the effort to getting you good results?
This number is typically the most overlooked one and may be bigger than the last two numbers we added up combined.
The whole purpose of this exercise is to open up your mind to what you truly have at risk with your agency relationship.
Look, I understand you could sue your marketing agency in some circumstances…but do you really want to go down that path?
You could also go out and try to get insured for any Can-Spam and TCPA violations.
But, for the most part, the risk involved with your marketing agency is nothing the legal system or insurance companies can protect you with.
The goal is to find a “protection plan” that helps mitigate and prevent any of these problems from occurring in the first place.
The solution is very simple…
Hire an independent…unbiased…third party company to come in and give a thorough evaluation of your current marketing agency relationship.
On a serious note, regardless of if you decide to reach out to us or not…I hope this article at least gave you some motivation to pay attention and protect yourself from these different issues moving forward.